THE ROLE OF AI IN PERFORMANCE MARKETING BUDGET OPTIMIZATION

Understanding First-Touch Vs. Last-Touch AcknowledgmentLast-touch acknowledgment models provide all conversion credit to the final touchpoint an individual involves with prior to taking a desired action. This attribution design can be valuable for measuring the effectiveness of your brand understanding projects.

Understanding First-Touch Vs. Last-Touch AcknowledgmentLast-touch acknowledgment models provide all conversion credit scores to the last touchpoint a customer involves with before taking a preferred activity. This acknowledgment version can be useful for determining the efficiency of your brand name recognition campaigns.